Louis Vuitton, a name synonymous with luxury, opulence, and style, has long been a symbol of status and prestige. But with price increases astronomically soring in lux fashion, some say LV is not in the same range anymore. Has Louis Vuitton become an entry-level designer brand? This fascinating topic has caught our attention and we want to give our two cents on this entertaining subject.
First and foremost, let’s debunk the myth that Louis Vuitton is an entry-level brand. Some of its products belong in the “mortgage-your-house” price range, some as much as a small country’s GDP. The favored bag at the moment, Capucines, starts at around the same price as a used car, and don’t even get us started on the trunks. With such a rich heritage in the realm of luxury, Louis Vuitton is not just another run-of-the-mill designer. But they do have items in every pricing range for everyone which is not something that most luxury brands make a conscious effort to do and there are rumors that they, themselves also don’t want to have this strategy anymore and are moving away from its signature canvas to cater to a more refined style. This is strange because compared to other brands like Chanel and Hermès, Louis Vuitton has always been the laid-back kid who doesn’t play around too much with prices. While Chanel’s quality has been called into question, and their prices keep going up like they’re on a mission, Louis Vuitton is all about that stability. They were not trying to scare off their fans.
We’ve always appreciated that Louis Vuitton products are crafted from the finest materials that can withstand the test of time. Unlike some of its competitors, Louis Vuitton maintains a reputation for exceptional durability, making its offerings a worthwhile purchase for those who appreciate fine craftsmanship. So no, hurt here if they do so.
With the current power struggle in the fashion industry and the extravagant prices people are willing to pay for bags, no one wants to be left behind. Given this, what would happen if Louis Vuitton were to change its strategy? Could they compete with Chanel and Hermès, or are they in a completely different league? What do you think, leave your thoughts in the comments.
